Traditional promotional tools struggled to catch shoppers' attention in crowded hypermarkets: RI Smart Service Robots now interact with shoppers, present product information and make the brand stand out in store.
The challenge
- Conventional promotional tools often failed to capture shoppers' attention.
- In crowded retail spaces it was hard to differentiate the brand's products from competing ones.
- The brand needed a new, innovative format that engages shoppers more effectively.
- Client
- Renowned global beverage brand
- Industry
- Beverages – retail promotion
- Country
- Romania
- Solution
- RI Smart Service Robots for in-store promotion
- Scope
- Selected locations in major retail chains
The solution
- Robot Industries deployed RI Smart Service Robots as in-store promoters.
- The robots were positioned in selected locations of major retail chains.
- They interact with shoppers and provide information about the brand's products.
- Each interaction offers a personalized experience that increases product visibility.
Before and after
| Before | With RI Smart Service Robots | |
|---|---|---|
| Promotion format | Conventional promotional tools | Interactive service robots in store |
| Shopper attention | Hard to capture in crowded aisles | Shoppers engage with the robot |
| Brand differentiation | Lost among competing products | First approach of its kind in Romania |
| Partnership | Single campaigns | Renewed in 2022 and 2023 |
Do you have a similar challenge?
Tell us where you want to promote your products and what message you want shoppers to receive. A Robot Industries specialist will recommend the right robots and send you an offer.
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Frequently asked questions
What do the robots do in the store?
They interact with shoppers, provide product information and increase the visibility of the brand in selected retail locations.
Were results measured in figures?
Specific performance metrics were not disclosed; the client confirmed its satisfaction by continuing the partnership with campaigns in 2022 and 2023.
What is included?
Delivery, installation and configuration on site, team training and technical support.
How do I find out the price?
The price depends on the configuration and on your application. Send us a request and we will send you an offer.
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In-store promotion that stands out for a global beverage brand in Romania